Coopers Creek Wine Management Essay

1.0 Introduction Coopers Creek, established in 1982, became one of New Zealand’s more successful medium-sized wineries by following a strategy of resource leveraging via networks of co-operative relationships with other New Zealand winemakers in the domestic and export markets. This strategy allowed Andrew Hendry, the managing director, to consciously manage the growth of the company to retain the benefits of small size. However, with increasing globalisation of the wine industry, the changing nature of export markets, the early maturity of the New Zealand industry and the constrained supply facing New Zealand wine makers, Andrew Hendry was faced with the decision of how to position a smaller company for the future. He had to decide whether the network-based strategies that served the company so well continued to be appropriate under conditions of industry concentration, increasing competition and emerging globalisation. (Robbins S, 2006) 1.1 The NZ wine industry When Andrew Hendry established Coopers Creek, the New Zealand environment was highly regulated. By 1984, the New Zealand government had initiated a programme of deregulation, which included devaluation of the New Zealand currency, exchange rate flotation and general anti-inflationary measures. (Porter M, 2001) The opening of New Zealand’s domestic market meant that businesses had to improve their efficiency substantially over a short period. The agricultural sector sought out new markets, to replace the loss of their traditional dependence on the UK market with its increasing commitment to its European trading partners, and new products, reflecting a growing awareness that much of New Zealand’s exports were of a commodity nature. This period saw growing exports to Australia, the United States, Japan and the rest of Asia and exports of predominantly sheep meat and dairy produce being accompanied by more fresh fruit, venison and wine. A further response to fiercer competi tion at home and in overseas markets was an increasingly strong focus on quality, a case in point being the New Zealand wine industry. The New Zealand wine industry accepted the consequences of the liberalisation  of the domestic economy and recognised the need to understand how on-going changes in the international economic environment affected its prosperity and how to plan accordingly. Building from a low international base in the 1980s ($4.5 million in exports in 1987), New Zealand wine exports achieved phenomenal growth and accounted for $168 million in 2007, comfortably exceeding the $100 million by 2007 target set in 1999. The UK market was the most important export market for the industry in 2007, and at $84 million it accounted for around 50.22 per cent of total exports by value and 54.28 per cent by volume. Europe accounted for 66 per cent of exports with 85 per cent of that going to the UK. Four large firms, namely Corbans, Montana, Nobilo and Villa Maria, dominated the wine industry in New Zealand in 1999. The following year, Montana purchased Corbans and Nobilo was bought by BRL/Hardy of Australia. Between them, these large firms accounted for around 80 per cent of all exports in 2007, with another 17 medium-sized companies, of which Coopers Creek was one, handling 16 per cent in combination. For the most part, industry participants exported between 30 and 35 per cent of their production, but a few producers had much higher export intensity. (Wheelen, 2006) 2.0 Key Issues The key issues are: (Study Guide, 2008) (1)Despite entering early maturity, coopers creek remained constrained by issues of supply. (2)The cost of new land for grape planting was rising and more previously marginal land became economic to grow on, the problem was still one of access to capital for these resources. (3)A possible over supply of grapes in New Zealand, which could lead to heavy discounting. (4) A contraction in ownership within distribution companies in New Zealand and in USA, which could lead to certain markets being effectively closed to coopers creek. (5)Protection of strategically important grape supplies so the can insure they still get a proportion of the very highest quality grapes. 3.0 Planning 3.1 Life Cycle From a demand perspective, the worldwide wine consumption has stagnated. According to the Wine Institute, there is only a 2.04% growth in wine consumption from 1997 to 2001. In fact, worldwide consumption dropped from 227,875 hectoliters to 226,646 between 1999 and 2000. Generally there is a drop in consumption from the traditional wine drinking countries like France and East European countries, whilst demand has growth significantly from China. (Grant R, 2005) The production of wine has shifted from the traditional vineyards in France to the rest of the world. There are New-World Wines from Australia, New Zealand and South Africa. These wines are generally thought to be of moderate to high quality and are essentially challenging the traditional wine producers on the quality front. Furthermore, there are wines coming out from China and India. Because of the lower wages in these countries, wines can now be produced at a fraction of the costs of the French vineyards. Price has now become a big challenge that the traditional wineries have to face. Some author’s even suggest that the Old-World producing countries like France has followed growth & decline and now has entered a second life phase. While the New-world countries are in an emerging or growth phase As the industry moves towards maturity phase of its life cycle, the pace of consolidation will increase. (Times of India,2007) 3.2 PESTEL Analysis The following is a review of the major environmental factors, which will impact the industry to a large extent. A closer examination of the more important factors amongst them will allow for a tighter integration between the external environmental factors and the corporate strategy chosen for Coopers. Political factors Government regulation has always played a major role in the WI. There are increasing concerns that there will be new barriers and trade impediments to trade in the WI. One such example is the trade disagreement between US and European Union in the level of farm subsidies that the US alleged that the EU farmers receive. The same allegations may also be similarly levied on the European vineyards. In the Wine Institute report on International Trade Barriers to U.S. Wine 2006, European wine producers were noted to have received certain subsidies . Tariffs also have been the most important barrier to the international wine trade. Some governments impose unusually high tariffs on wine imports. Recent announcement in the media like India opening its market and slashing duties on imported wine and spirits bring good news to the industry, as this will allow them to enter this lucrative untapped market. Though due to WTO pressure the tariff has been reducing, which has lead to major wine producing countries imposing various non-tariff trade barriers. One such non-tariff trade barriers are research fundings made available by local governments to improve the overall harvest yields and quality of the country’s grapes . Economical factors The rising number of middle class worldwide has led to an increasing appreciation of wine and demand for wine. In developing economies of China and India, this class of consumer is expected to increase significantly over the next decade. With the continued increase of economic growth rates for both countries, these consumers can now afford to consume wine is expected to grow significantly as well . The effect of currency fluctuations on the WI will continue to play an integral part in influencing the WI. The proportion of wine being exported outside the wine producing country has increased. Even in a traditionally large wine consuming market, the proportion of wine, which ends up in foreign land, has been increasing. The continuing trend of exporting to new markets such as India and China is going to increase as wine producers cope with the declining wine demand in traditional home markets As a result, the wine producers’ exposure to fluctuations in currency exchange rates wil l increase further. Socio-cultural factors The increased spending power, sophistication of the middle class in many countries with increased tendency of copying the west has helped to increase the demand for wine consumption. This growing group of earners from various countries is often well traveled & highly educated consumers with needs and wants for the better things in life. The number of middle class across Asia is expected to grow by 1 billion in the next 8 years . With the shift in demographics in the developing countries, there will be more wine drinkers in the future. Increasingly, there are also more scientific evidences that there are health benefits to be derived from moderate drinking of wine especially red wine. As a result, there is an increasing acceptance of the beverage as â€Å"health-product† leading to a healthy heart. Technological factors Innovation and technological factors continue to drive improvement in production yields and better storage of wine. The Australian WI today has transformed itself from a small cottage industry to one of the largest exporter of wines internationally, even to the extent of eclipsing some of the older Old-World countries. The great leap forward for Australia can be attributed to the Australian wine producers clustering to innovate and improve existing processes. (Read C, 2006) The growth of e-commerce infrastructure and the increasing acceptance of buying things online have led to new opportunities for wine connoisseurs and wine producers alike. With this new technology, niche wine growers are able to reach out to the individual wine consumers without being drowned out by the marketing noise generated by the large wine producers. The ability to ship small quantities directly to individual wine drinkers without passing through layers of middlemen may mean that small niche growers may be able to find their position in a market dominated by large brand names . Environmental factors Within the Food and Beverage (F&B) industry, the WI is markedly different from the other products due to the fact that F&B products are limited by market, while the WI is limited by resource (land and grapes). Reason being wine is grown in moderate climates and on certain types of soil. Sudden climatic changes may adversely affect production yields or may even destroy crops all together. The significant changes expected in the environment from global warming, rising sea levels, rising carbon emissions and increasing acidity in the waters will all add to contribute to the adverse conditions for which growers will find themselves in. These conditions together with a scarcity of good arable land may act to constrain or even reduce the industry’s supply. On the positive side, in one of the rare articles published in Newsweek on the positive effects of global warming, the author highlights that fast melting of Artic glaciers and increase in global temperatures may lead to opening o f new vineyards in many parts of the world with weather conditions similar to the France’s Champagne region. Legal factors External environmental legal factors have acted in line with other environmental factors changes. For example, the advent of the Internet e-commerce has resulted in changes in legislation for wine sales, which crosses state lines in the United States . In addition, the origin of the grapes used to make wines also became a contentious issue for many wine-producing countries. The origin of these grapes and the proportion of local grapes used became an issue for branding and labeling of wines; as governed by new local legislation controlling wine labeling. 4.0 Organising 4.1 Porter’s 5 forces analysis We have analyzed Coopers internal environmental factors using Porter’s Five Forces analysis. Being in a specialized industry, it is not easy for another player to just come in wanting a portion of the pie. The WI requires specialized skill sets, special knowledge and extensive experience to stay competitive. It also needs very high investment especially for equipments used for processing of wine. This indirectly induces high entry cost which  is work as a barrier of for new entrants. There is also the expected retaliation faced by new entrants from existing players. Coopers together with other existing players may collaborate to deter competitors from coming in. For example, Coopers may start dropping its price and the other existing players may follow suit leading to a price war. On the whole, the force of threat of entry is low here. 4.2 Threat of Substitutes This industry faces stiff competition from not only other wineries but also from other alcoholic drinks such as beer, spirit and pre-blended mixed drinks and carbonated drinks. Product-for-product substitution is also possible should customers of Coopers decide to try out other brands/types of wine. For the health conscious, bottled water, energy drinks and natural fruit juices also provide competition. Possibility of generic substitution is also there where as customers may prefer to spend on purchasing cigarettes rather than drinking wine. Thus, there is a high force of threat of substitutes in this industry. 4.3 Threat of entry Competitive rivalry among existing firms is evident in this industry. Larger companies are acquiring smaller wine producers to monopolize the market resulting in dynamic competition amongst these companies. As the WI is at its mature stage, companies start to take market share from competitors to survive. As there are too many wine producers, adding on to the high power of buyers, companies may decide to go for price wars due to high fixed costs to gain market share. This industry has high entry and exit barriers due to the extensive capital investment and knowledge & skill set needed. In addition one must have sustainable resource, as it takes several years for wine to mature. This means that industry players do not have many choices. Again this induces competition amongst them and price wars and low margins situations are likely to happen. Based on the information above, the groups came to the conclusion that the industry is â€Å"Medium Attractive†. 5.0 Directing 5.1 Porter’s Generic Competitive Strategies Using Porter generic competitive strategies, we find that Coopers has the ability to outperform its competitors by adopting a strategy of â€Å"Focus Differentiation†. Porter proposed that a firm’s competitive advantage in an industry is determined by its competitive scope – i.e., the breadth of company’s target market coupled with company’s unique resource (product range, distribution channels, target market etc.), For Coopers the scope of the target market is narrow. It is mainly targeting niche markets for premium wines in the wine drinking markets of Europe, US, Australia, Japan and a few emerging Far Eastern Asian markets. When targeting niche markets, the company either can go for â€Å"Cost Focus† or â€Å"Differentiation Focus†. Coopers should not be following the Cost focus strategy as NZWI compete in the high quality premium category wines. Reduction of overall cost is achievable only to a certain extent, as this industry is highly capital intensive with many inherent costs along the supply chain. Instead Coopers should concentrate either on particular market segment, or product line segment or geographic market with high growth potential or all three. By following a differentiation strategy Coopers would be able to better focus its resources & capabilities to the serve the special needs of a narrow strategic target more effectively than its competitors. 5.2 Bowman’s strategic clock Using â€Å"Bowman’s competitive strategy clock† too, Coopers falls under category 5, â€Å"Focused Differentiation†. This strategy is similar to the Porter’s generic model, which tries to provide high-perceived product benefits justifying a substantial price premium usually to a selected niche market segment. Coopers can use this strategy in new markets, by targeting sales into the same niches in more countries. While in established markets Coopers could even adopt Category 4 â€Å"Differentiation –with price premium † by offering better wine at the same price or by pricing it slightly higher than competitive brands in the same price bracket, to take advantage of the fact that â€Å"fine quality wine will always demand a premium† and at the same  promote it as premium category. (Meredith R, 2007) Cost Leadership may not be sustained for Coopers because of some of the following reason: – Competitors can imitate – differentiation may not be sustainable it can easily replicated by competitors like South African or South American wine producers – Bases of differentiation become less important to buyers – Competing on just quality to demand high price may not be enough. For example in price conscious markets like UK, Holland and Germany, wines from South American and South were seen as better value than NZ wine – Target segment can become structurally unattractive: – Structure erodes – This could happen for Coopers’ target market in US, restaurants and boutique retailers. They may form a group for centrally sourcing activities to drive down costs, somewhat similar to what happened with Tesco Supermarket Chain (UK). (Aylward, 2006) – Demand disappears – there may be new research findings in future that may lead to lower consumption of wine. Or even they may be new legislation banning consumption of alcohol products in public places similar to that of smoking, which may lead to total disappearance of a target segment. From the evaluation of Coopers core competencies, the followings were recognized. – Coopers is a typical entrepreneurial venture in that the founding entrepreneur, Andrew, had driven its development and growth. A critical factor of success of Coopers is Andrew’s ability to build relationships, within the context of an innovative and flexible approach, in order to leverage critical resources to pursue growth. – Coopers strategy was based on having a carefully controlled but finite quantity of wine to sell every year. With Andrew’s commitment to quality, it has earned itself a relatively good reputation in the industry. From the evaluation of the KSF of the WI, the followings were recognized. – Historically, the NZWI had focused on the production of premium wines, given its constrained supply, small scale, high cost structures and distinctive ‘clean and green’ growing conditions. Availability of consistent high quality products that has strong brand value and recognition are highly sought after and considered KSFs. 6.0 Monitoring 6.1 Wineries Both management & employees of wineries play a key role and yield great power in terms of the quantity & type of wine to be produced. Great deal of collaboration exists between the local wineries to share knowledge & costs. 6.2 Grape growers Being key players, they control the quality and quantity of grapes grown. Many of the wineries are backward integrated by owning lands or having long-term contracts with individual producers. Power of suppliers is low. 6.3 Industry Associations Wine Organizations in NZ like Wine Institute, former Wine Guild with backing of the NZ government are very powerful. All Wineries have to take up compulsory memberships and contribute towards funding & running of the organizations. These key roles of these organizations are promoting NZ wine in international markets, lobbying with foreign governments to open new markets, lowering of trade restrictions and tariffs etc. They also initiate research programmes and training for the entire industry, funded by the wineries. (Zalan T, 2005) 6.4 Consumers The final end user, this group needs to be well informed & kept satisfied by providing high quality premium products with consistent quality and availability at affordable prices. Power high. 6.5 NZ Government NZ government is a key player with considerable power who has played a  pivotal role in the development of the NZWI. The government has been implementing new legislations in consultation with NZWI to meet the current market requirements. Some examples would include changes in government policy in the 1980s making it favorable for local manufacturers to export to foreign markets . (Harvard University, 2007) 6.6 Distributors, Retailers, Buyers Buyers like Supermarkets are powerful players who dictate the price & type of wine stocked on shelves. WI is a buyer driven industry, where buyers hold a lot of power. 6.7 Domestic and Foreign investors This group needs the minimal amount of effort. They are satisfied as long as they get a good return on their investments. 7.0 Critical Analysis 7.1 Competitor Analysis The world WI is currently experiencing a situation of over-production. In the EU alone, it was reported by Food & Drink.com that there is a surplus o f 1.5bn litres of wine, enough for every European Union citizen to take roughly four free bottles each. Millions of Euros have been spent to turn these excess wines into industrial alcohol. (All Things, 2006) The WI is a highly fragmented, with over â€Å"a million wine companies† around the globe. None of the firms control more than 1% of the retail sales, with top 10 players controlling 11% of the global market share (based on volume) . These industry competitors come from different wine growing countries and continents. This is especially true for Old-World Countries in Europe (France, Italy, Spain, Portugal and Germany) accounts for 60% of the world wine production and 80% of world trade . In contrast, the New-World Producers (Australia, South Africa, Argentina, Chile, USA, New Zealand) wines are more consolidated. On average these countries appear to be more structurally attractive compared to Old-World Countries. Moreover, in the last decade the industry structure has been undergoing dramatic change. There is a growing trend of consolidation. Cash flow rich alcoholic beverage  companies are investing in the WI as their own markets of beer and spirits are maturing. 7.2 Stakeholder analysis The WI being a competitive industry has a varied, vibrant and balanced group of stakeholders, with frequent and varied channels of communication. All the forces involved try to build consensus within which the primary decisions in the industry are made. 7.3 Life-Cycle Analysis We have identified Coopers to be in the phase of â€Å"Mature† stage in the life-cycle model. In view of its competitive conditions, we also identify there may be many competitors which are likely to resort to price-cutting strategy for volume. Therefore one of Coopers directive is to differentiate its product portfolio through leveraging on its enhance brand equity to promote customer’s retention and loyalty within its existing customer-based and new customer groups whilst consistently driving cost efficiency through economies of scales and innovative & efficient ways of bringing cost down. (Pape E, 2007) 7.4 Positioning analysis Coopers currently enjoy relatively good brand equity amongst its market segment. To infuse the same branding principle across distinctive first label allows them to capitalize on its already successful branding strategy, further maximizing the returns of their marketing investment especially for the second label. 7.5 Value chain analysis Through new ways of doing things such as possible bottling in import markets to reduce shipping costs, backward integration either through ownership or long term leasing with good quality of vineyards across NZ and beyond, could potentially reduce their overall cost per unit yet enabling them to utilize cost advantage strategy to expand the perceived value for the brand. 7.6 Business profile analysis This growth strategy do not require a complete reinvention of wheels, it  capitalizes on the existing goals and values of the group, its resources and capabilities, its structure and management systems and its industry environment to further produce enhanced features and products thus major increase in expenditures is not expected, instead an increase in financial perform is forecasted due to the additional opportunities from new market penetration. (Heijbroeck, 2003) 8.0 Recommendations: 1.The expansion of the cooper’s creek network of export markets and the development of second labels. These second label wines could generally be sold at lower prices thus protecting the price status of the Coopers Creek labels but gaining extra sales volume for the company. In most cases the second labels will sell through different distributors. 2.The above strategy will also help with over reliance on a few key distributors. In the case of the rapidly growing US market, coopers creeks have not appointed one exclusive national importer. Instead they will sell to some 20 independent importer/distributors in different states either by direct shipment from the winery or out of a warehouse in California. This will ensure the company doesn’t become a victim of the rationalisation of a large importers or distributors catalogue of wines carried. (Kogut B, 2006) 3.The steady acquisition of control of the vineyards producing their best grapes. That has taken the form of either complete acquisition by purchase, long term leases or the establishment of joint ventures with the vineyards under cooper creek’s management and tied up under long term supply contracts. In the last two years they have purchased three vineyards, leased one and entered one joint venture with an existing contract grape grower. They are currently looking at two further existing vineyards with a view to purchase or lease. 4.Continue to produce consistently high-quality products. 5. Maintain and increase its brand equity and recognition as a premium wine producer. 6.Establish international supply management to facilitate its global market operations. 7.Maintain or improve its already good relationships with stakeholders. 8. Ensure there is cost efficiency in its operations so as to maximise profit with minimum cost. 9.Last but not least, continue innovating in terms of its product and marketing. †¢Current  turnover is NZ$5.5M †¢Current production is at 1100tonnes per year (approx 85,000 cases) and aiming to be 1800tonnes by 2008 †¢They should purchase more of their own vineyards in the Hawkes Bay region in the last few years which would prove beneficial to them. †¢They should increase production of Pinot Noir which is one of their best vineyards by 400% and this will become a feature varietals alongside Sauvignon Blanc and Chardonnay for the future †¢All wine is made on site at their Auckland vineyard. On site facilities include Cellar door tasting room and retail shop, Plant buildings (tanks) and bottling line, warehouse and barrel store, landscaped gardens with picnic areas and children’s playground. (Johnson, 2005) A cellar/courtyard wine bar will open for lunches and private group bookings late 2003. Plans have been drawn up for a cafà ©/function centre but as yet no time frame as to when maybe initiated, which should be implemented soon. (Nielson A, 2006) 9.0 Conclusion It can be concluded, the NZWI is still considered to be at an early maturity phase of its lifecycle, as evidenced by a small number of takeovers and increasing concentration. As the industry matures, there is a need for NZ wine producers to retain focus on quality, differentiated products, while holding their premium price position. In addition, they need to play to their strengths in white wines and introduce more red wines into their portfolio. (Ghoshal S, 2007) As a company, Coopers needs to realize the trend toward deteriorating industry profitability is a constant threat in mature industries. As rivalry encourages overinvestment in capacity, international competition increases, and as differentiation is undermined by commoditization, attaining a competitive advantage becomes essential to achieving positive economic profits. Cost is the overwhelmingly important key success factor in most mature industries and three cost drivers tend to be especially important: Economies of scale, low-cost inputs and low overheads. Cost efficiency in mature industries is rarely a basis for sustainable  competitive advantage; it is typically a requirement for survival. Deteriorating performance among mature companies typically triggers the adoption of turnaround strategies, of which the company must choose the most suitable one for its profile. Coopers have so far maneuvered its way past the many problems that plague other producers. However, more emphasis might be needed in terms of differentiating itself from the other NZ brands. It would have to build on its brand equity, and continue to leverage on Andrew’s contact network. Most importantly, the establishment of a succession-planning project would also has to be included in future strategic plans so that the company will continue to prosper should Andrew decide to depart or retire. (Robbins S, 2006) ———————————————————————————————————— 10.0 BIBLIOGRAPHY: 1. (Johnson, 2005) Johnson, Scholes & Whittington , † Exploring Corporate Strategy†, Prentice Hall, 2005 2. (Porter M, 2001) Porter Michael E., â€Å"The Competitive Advantages of Nations†, The Macmillan Press Ltd., 2001 3. (Wheelen, 2006) Wheelen, Thomas L. and Hunger, David J., â€Å"Strategic Management and Business Policy†, Prentice Hall, 2006 4. (Grant R, 2005) Grant, Robert M., â€Å"Contemporary Strategy Analysis†, Blackwell Publishing, 2005 5. (Read C, 2006) Read, Charlotte, â€Å"Stakeholder Consensus Marketing. An explanatory national competitivess model for the New Zealand Wine Industry†, September 2, 2006 6. (All Things, 2006) All Things Considered. Washington D.C., Global Warming Endangers California Wine Industry, December 5, 2006 7. (Times of India,2007) â€Å"India plans duty cuts on wine, spirits†, http://timesofindia.indiatimes.com/NEWS/India_Business/India_plans_duty_cuts_on_wine_spirits/articleshow/1897262.cms, April 12 2007 8. (Pape E, 2007) Pape E., â€Å"Bordeaux Meets Beijing; China’s eager oenophiles are reviving the flagging French Wine Industry†, Newsweek, April 16, 2007 9. (Meredith R, 2007) Meredith, R. and Hoppough, S., â€Å"Why Globalization Is Good†, Forbes, New York, April 16, 2007 10. (Aylward, 2006) Aylward, D. K. and Glynn, J., â€Å"SME Innovation within the Australian Wine Industry: A Cluster Analysis†, 2006 11. (Smith J, 2006) Smith, J.M, â€Å"The e-Commerce Pendulum†, Brandweek, September 18, 2006 12. (Pape, 2007) Pape, Eric â€Å"Vineyards on the move† Newsweek, April 2007 13. (Nielson A, 2006) Nielson, A., Harvard Journal of Law and Public Policy, Vol.29, Iss 2, Spring 2006 14. (Asimov E, 2005) Asimov, E., New York Times. (Late Edition (East Coast). New York, N.Y., August 31, 2005 15. (Zalan T, 2005) Zalan, T., â€Å"Global, Local or Semi-Global? The Case of the Wine Industry†, Australian Centre for International Business, Working Paper, No. 6, August 2005 16. (Heijbroeck, 2003) Heijbroeck, Arend M.A., â€Å"Consequences of the globalization in the wine industry†, Report made by Rabobank International, Symposium International, October 8 2003 17. (Ghoshal S, 2007) Ghoshal, S, â€Å"Global strategy: An organizing framework. Strategic†, Management Journal 8, 2007 18. (Kogut B, 2006) Kogut, B., â€Å"Designing global strategies: Comparative and competitive value-added Chains†, Sloan Management Review (Summer), 2006 19. (Porter M, 2004) Porter, M. E.,†Clusters and the new economics of competition†, Harvard Business Review, November-December 2004 20. (Harvard University, 2007) â€Å"How Competitive Forces Shape Strategy†. Harvard Business Review, March-April 2007 22. (Slater S, 2002) Slater S. Malcolm, Michael Porter. â€Å"Notes on Diversification As a Strategy†. Harvard School Publishing, 2002 23. (Slater F, 2002) Slater F. Stanley, Olson. Eric, â€Å"A Fresh Look at Industry and Market Analysis†, Business Horizons. Kelly School of Publishing, January-February 2002. 24. (New Zealand Growers, 2006) New Zealand Wine Growers Research Committee, â€Å"Research & Development Strategic Plan†, December 2006 25. (Robinson J, 2008) Robinson, Jancis, † The Fast-Changing World Of Wine†, http://www.sifst.org.sg/pdf/article-thefastchanging.htm. 26. (Robbins S, 2006) Robbins S., Bergman, R., Stagg, I. & Coulter, M. @006, Management, 4th Edition, Prentice Hall, Sydney. 27. (Study Guide, 2008) Foundations od Management Study Guide 2008, Southern Cross University.

My “Eight Cow” Bracelet Essay

â€Å"Beauty is only skin deep† was a phrase I heard quite often during my awkward childhood. When I was a baby, I had two chins, Michelin Tire legs, and hair that stuck straight up even though it was easily over two inches long. My mom would often dress me in only a diaper on hot days inspiring my uncle to label me with the name of â€Å"Marshmallow Butt.† It was a name he was quite fond of calling me, even years later. As I grew, the double chin turned into one and a half, the legs stretched into colonial columns, and the hair eventually lay flat. This all happened just in time for puberty-acne and my first training bra when I was only ten. It was during this transitional point in my life that my father began to teach me a valuable and significant lesson regarding beauty and the power of words. During my childhood, my family indulged in a weekly ritual we called family night. We used this time for various activities. We would hold family councils where we truly believed we had a say in important subjects. We would play games and have lessons such as â€Å"being kind to your family† or some other moral issue of the time. Sometimes we would sing songs, hear stories from Dad who could rival Mark Twain any day, or spend an hour to two eating ice cream and playing at the park. I am the second child and oldest daughter in a family of ten children, so these weekly â€Å"get-togethers† rarely went without some type of fiasco. These fiascoes varied from kicking at one another as Mom was teaching us about â€Å"Doing Unto Others† or my older brother Bill and I having a hair pulling fight, not just a tug-of-the-hair fight, but a fist-full, pull-as-hard-as-you-can, you-let-go-first hair fight. It was for one of these activities that my dad brought home a movie entitled Johnny Lingo. The story was simple, but for a shy ten-year-old girl who had long, stringy, brown hair, big brown eyes, a freckled face, and who looked as though the Pillsbury Dough Boy was her closest relative, it was a story filled with magic and hope. The movie told of a girl named Mohana. Mohana was, quite frankly, the ugliest girl on the island. She was all â€Å"skin and bone.† She rarely washed her hair and never combed it. She spent all her time hiding in the woods so no one could see her and make fun of her. Even her father called her â€Å"Mohana, you ugly.† One day, the most handsome young man in the area, Johnny Lingo, came to the island and chose Mohana for his wife. He gave her father eight cows as a gift in exchange for Mohana. No one had ever given more than four cows as a gift for marriage. This was a great demonstration of devotion and love towards Mohana. A year later when Johnny and Mohana returned to the island, Mohana’s father came to visit them. He hardly recognized his daughter. She now had long, shining, beautifully combed hair. She had put on some weight, and even her personality had developed some self-assurance and confidence. Johnny Lingo told Mohana’s father that he bought her a silver and pearl inlaid mirror and comb set and had told her every day that she was beautiful. He said that Mohana had always had the beauty inside her; he just helped her discover it. It wasn’t until a few years later that I realized the significance of that movie and the lesson that my father was trying to teach me. We lived in a rural town where work was very hard for my dad to find. Consequently, he had to leave home to work. I was just finishing my hardest year in high school, the sophomore year when my dad took a job in Page, Arizona. I turned sixteen that summer. That was also the summer that I received my â€Å"eight cow bracelet.† Dad was a man who always had a ready smile on his face. For as long as I have known him, he has had crow’s feet at the corner of his eyes from smiling. His hands always seemed big and strong to me, and as he got older, I began to see where I got my physical attributes. He always loved working early in the morning out in our garden when the dew was still on the leaves of the tomatoes and peas. I enjoyed going out there with him. It was a time when we could spend some quality moments together. He would teach me which bugs were not good for the garden as we cleared plump green tomato worms off the tomato plants. He taught me which insects we needed in the garden as we left the spider webs strung between the corn stalks. I learned about rainbows. I learned about life. One particular August morning, Dad took me to sit down at our woodpile. There were always two or three stumps to sit on, and Dad would sit there and watch the garden as he irrigated. He pulled a small bundle wrapped in one of his red â€Å"farmer† handkerchiefs out of his pocket. He simply opened up the cloth to expose a turquoise and silver Indian cuff bracelet. It was slender, no more than a half inch in width. The silver had no engravings on it. It was simple and delicate. Centered across the top of the bracelet were eight round turquoise stones set into the silver. Dad asked me, â€Å"Do you know what this is?† I looked at him and smiled, â€Å"A bracelet?† His ready smile came back at me. â€Å"This is your eight cow bracelet.† When I must have given him one of my most confused looks, he explained how the bracelet would remind me of my worth. I was worth more than anyone else was on the â€Å"island.† I had an inner beauty that was just waiting to come out, and I was important to him. At that time, I couldn’t remember ever loving my father more. A lifetime again later, I still remember that day. I remember the sun beating down on my head, the smell of wet dirt, the sound of our water pump whirring softly as the family inside the house started getting ready for the day. I remember the love in my father’s eyes, and I know that I am an â€Å"eight cow woman.† Questions on Technique 1. Does the opening paragraph create an interest that makes you want to read the rest of the essay? Why or why not? 2. What is the thesis of this essay? 3. Where does the actual narration begin? 4. Give three examples of description in this essay. 5. Does the description contribute anything to this essay? If so, what?

Research paper b Example | Topics and Well Written Essays - 750 words

B - Research Paper Example mpetition helps safeguard consumers from damages instigated by in overall proprietors and businesses injured by discriminating competition, it consists of two color scheme normally found on the many of the agricultural products. In the United States every executive agency is legally required to have an advocate, for example for fraud, mainly to pursue and ensure fair opposition. The intention of the competition laws is to safeguard that the consumers reimburse the lowest likely price, plus the highest quality services and goods that they are using. Competition laws allow everyone to do business in the market in the present world. These laws are effected in such a way that the businesses can make a decision on prices for their services and products as per their standards. As far as the services are concerned, they can advertise products for free. These laws assist the government to keep trail on the opposition in the market while providing infrastructure for better competition, or else citizens will suffer. According to the economic theories (â€Å"Federal Trade Commission Protecting Americas Consumers†, web), a nation can become developed only on the root of the actual competition laws. It is also important to note that competition assist in controlling price increases within a given country thus healthy. By decontrolling the sector and allowing more organizations to be able to do fair and free business in the market a government can raise the competition up. It pits customers against producers, manufacturers contrary to other producers; and in this scuffle organization will try to defeat the heart of their customers with any resources required. This can be done only with actual and quality products at the lowest price possible. An endless conflict does the wonder of accumulative quality with the lowest prices. An example of these is the electronics and Information Technology sector in the US. Some of the advantages of competition are: It encourages efficiency in

Intercultural Interview Essay Example | Topics and Well Written Essays - 500 words

Intercultural Interview - Essay Example He is from the Luo community of Kenya. In Luo community respect is a prime factor and is given high regards. Greetings always vary depending on the time of the day and it is in line that the younger ones should be the first to pose greetings to any elderly member. For example â€Å"Amosi† is a general greeting, while â€Å"Oyaore† is only for the morning. Among this community a child is never expected to defy instructions from any community member since it is believed that all children belong to the community (Sobania 68). All married women are expected to subject to their respective husbands and any defile of this is punishable under the council of elders known as â€Å"Buch Piny.† The young boys spend the nights in their small built huts called â€Å"Simba,† while the girls sleep with their parents in the main house. Any widow is to be inherited by a man from the community since there is no house without a male as they are the decision makers. Deaths are honored by rituals due to high respect for the dead (Shino 213-228). The women play a key role in ensuring that the family is well taken care of and that all the households are in order. On the other hand the man is in charge of providing for the needs of all family members. He is also a superior and has unchallenged powers. This likewise applies to social gatherings. The man gets the chance to make all decisions. Gatherings can be of different forms and this becomes a determinant of cites where they are held. In such places the talks are regulated and one is never allowed to mention some words in public. Some actions are also forbidden from public. These are known as â€Å"Kwero.† Omondi has been staying here for the past two years. It has been a big challenge for him because everything said and done appears contrary to what he knows and beliefs. He has fallen off with people severally and even forced to exempt himself from some situations. He faces a big challenge and does

Research Methods in the Social Sciences Assignment - 6

Research Methods in the Social Sciences - Assignment Example The researcher critically analyses the advantages and disadvantages of the already conducted researches. Research Procedure: Chapter IV describes the research procedure, in which variables, concepts, universe, sampling and pre-testing etc are examined. The researcher argues in favor of his decision for choosing the universe and tool for data collection etc. Research Findings: In chapter V, the researcher describes in a detailed manner the findings of the research procedure, which are generally presented in tabular and graphic forms. Hence, the chapter is the interpretation of research findings. Summary: Sixty and final chapter is the summary of the entire research work, which also presents conclusion on the basis of research findings. The chapter also made valuable suggestions for the future studies at large. Literature review is considered to be the most imperative chapter of a research process, which actually explains the parameters of the present study by interlinking it to the previous studies have already been made on same or similar topics. Literature review critically examines the previous studies and evaluates their advantages and drawbacks as well. Literature review, according to Bourner , is highly significant for identifying gaps in the literature, to avoid reinventing the wheel , to carry on from where others have already reached, to identify other people working in the same fields, to increase your breadth of knowledge of your subject area, to identify seminal works in your area and to provide the intellectual context for your own work, enabling you to position your project relative to other work. (1996:22) Hence, literature review maintains great significance in its fold by covering various aspects being applied in the new study while conducting the entire work. Relevant li terature and studies must be analysed in a critical manner by highlighting both negative and positive aspects rather

Individual Reflective Summary of the Project - How the reflection has Essay

Individual Reflective Summary of the Project - How the reflection has helped you in your learning about knowledge management in - Essay Example The conclusion of this procedure is evident in transformed conceptual viewpoints (Boyd and Fales, 1983). Boyd and Fales concentrated more on self actualisation. Here refection not only enhances the existing information, but challenges the theories and belief systems that are accepted. Atkins and Murphy (1994) improved on this concept by proposing that for reflection to have real effect on the people who practice it, it has to be followed by an intention to act according to the information acquired from reflection. The only issue that is not comprehensively addressed by these different observations of reflection is that they do not address the significance of having action come after reflection. Reflection refers to the dynamic, continual and careful assessment of any kind of knowledge on the basis of its supporting premises and any potential conclusions (Dewey, 2009). Reflection is indicative of the fact that a concept is disbelieved or believed because of some data, evidence, or bas is for that belief. Dewey (2009) stated that there are some three qualities that are evident in most reflective people: liberalism, wholeheartedness, and responsibility. Open-mindedness or being liberal denotes having the capacity to listen and accept more than one explanation of an issue (Hislop, 2009). It also means listening to different perspectives, and acknowledging the fact that even the accepted facts can be questioned. Responsibility refers to the desire to dynamically seek for truth and use the facts that have been revealed in particular problem situations (Fitzgerald 1994). Wholeheartedness is suggestive of the fact that a person can conquer his or her uncertainties and fears by making significant changes, as well as by assessing him or herself and the society at large (Samter and Burleson, 1984). Dewey observed that there were five stages of reflective thought: 1. Suggestion: A challenging situation is construed as being problematic, and a number of proposals are created and viewed as being potential solutions. 2. Intellectualisation: The consequences of the problem have been experienced, and are intellectualised so that the difficulty may be resolved. 3. Guiding Concept: One proposal after another is employed to be a potential solution, or hypothesis; the primary proposal can actually be perceived as a working hypothesis to start and direct observation as well as other functions in the gathering of factual material. 4. Reasoning: Reasoning connects all past and present concepts and contributes towards elaborating on the fact that the reflective inquiry has revealed 5. Hypothesis Testing: The refined concept is agreed upon, and the examination of this hypothesis commences (Dewey, 2009). Dewey viewed reflection as a kind of liberty from the practice of routine behaviour. He affirmed that reflection frees people from impulsiveness as well as routine behaviour. It allows them to direct our actions through foresight, and makes it possible for them to m ake preparations according to the purposes they reached through their deliberations (Dewey, 2009). Donald Schon's ground breaking views on concepts like, 'double-loop learning', 'the learning society', and 'reflection-in-action' grew to be accepted in educational practices. In the 70s, Schon, along with Chris Argyris, came up with the concept of double-loop and single-loop learning (Schon, 1984). Single-loop learning

Corporate Social Responsibility Essay Example | Topics and Well Written Essays - 1500 words - 1

Corporate Social Responsibility - Essay Example gained much coverage in the media these days and various supporting and contradicting views about the implementation of this theory in the business are arising. Economists do not deny the existence of corporate social responsibility, but different economists define the responsibility differently. Some economists like Miltion Frideman criticize the idea saying that business is most responsible when it makes profit efficiently not when it misapplies its energy on social projects. (Frideman, 1970). On the other hand, Ralph Nader, defined responsibilities as inclusive of measures necessary to safeguard the interests of society. â€Å"It is hard to imagine the rise of the modern consumer movement without the leadership, resourcefulness, and sheer persistence of Ralph Nader†. (Bollier, 2010). In this paper, I am going to write about the impact of incorporating the concept of Corporate Social Responsibility (CSR) into a corporation’s business and working system. The potential benefits of achieving the CSR through business ethics will be weighed against the financial losses incurred by the corporation and its share holders in way of fulfilling the CSR to evaluate the eligibility of CSR to be adopted in a corporation’s business. The business ethic theory requires corporations to consider it their ethical responsibility to greatly look after the wellbeing of their employees, stakeholders and the society besides focusing on making profits. According to (Agalgatti and Krishna, 2007), there are basically two theories namely the Teleological theory which analyses the results to judge if an action was right or wrong, and the Deontological theory, which classifies duty as a moral category that is not influenced by results. They also noted that the discussion on business ethics is conducted on either or both of them. Basically the business ethic theory necessitates the consideration of social benefits beside making money. On the other hand, (Leave this line as it is

Martin Luther's Reformation Essay Example | Topics and Well Written Essays - 2250 words

Martin Luther's Reformation - Essay Example An ecclesiastical reformer, Luther was born in 1483 and baptized on the feast day of St. Martin of Tours. He was sent to schools in Mansfeld, Magdeburg and Eisenach. After finishing his Master's degree in 1505 from the University of Erfurt, Luther enrolled in law school. He had to leave law school that same year, however, because he encountered a miracle of God during a thunderstorm. As a lightning bolt struck near to him, he cried out, "Help, Saint Anne! I'll become a monk!" His life was spared, so Luther left law school to enter a monastery. Leaving law school to enter monastery was a huge change in young Luther's life. He had to believe with all his heart that God had saved him and wished for him to turn to His law instead. Studious as he was, Luther delved into God's ways with total concentration. He realized that man's reason was enough as law. Thus, the concept of sovereign selfhood was reborn after Christ. Luther's law has been referred to as a lawless law given that it refers to the free mind needing no set of rigid laws to abide by. The theologian believed that universal law was written on the heart of man, and rigid reminders to follow it - as in the case of public law - were foolish at best (Bork). In effect, Luther's concept of sovereign selfhood had to do with being one with Christ, and this was absolutely logical from the point of view of a servant of God who had had the Gospels seep into himself. Luther first came into contact with the humanists, especially Melanchthon, Reuchlin, and Erasmus, at the time of the disputation of Leipzig in 1519. It was humanism, in fact, that had compelled Luther to go to the sources, that is, the Scriptures to find the truth for himself. Luther immersed himself in the study of the Bible. He also had to know about the early Church before terms like penance and righteousness could take on new meaning for him. The great theologian was convinced that the Church had lost sight of essential facts from the Scriptures; that, in truth, every servant of God is potentially the Son of Man. The Scriptures now told him clearly: the doctrine of justification by faith alone had been particularly ignored by the Church. Luther also began to teach at this time that salvation is only a gift of God's grace through Jesus Christ, and this gift is received entirely by faith. Martin Luther was one of the inspirations for the Protestant Reformation of the sixteenth century. In the year 1517, the man had posted 95 theses on a church door as an invitation to debate. Luther was challenging certain portion of the Roman Catholic doctrine and number of specific practices. From the church door in Wittenberg, the movement gained adherents in the German states, the Netherlands, Scandinavia, Scotland and parts of France. Change was called for, and even before Luther, prominent personalities such as John Wycliffe (1330-84) and John Huss (1369-1415) had raised their voice. Could one look at the Address to the Christian Nobility as a repudiation of the Fourth Lateran Council How and why What were the consequences of this address for lay-church relations and how did it affect the rise of the early modern state What role did Calvin's doctrine play in the development of early European political theory Luther's Address to the Christian Nobility of the German nation opens with the words: The Romanists,

Descartes and David Essay Example | Topics and Well Written Essays - 1000 words

Descartes and David - Essay Example Researcher and philosopher would have to decide whether to go where with which type of inquiry method. Empirical method of inquiry to which Mr. David Hume belongs is basically the research which is based on the direct experiences and observations made. This method is adopted usually to test a hypothesis drawn for a research. Hypothesis is the assessment of association of variables and phenomenon gathered and drawn out of past studies. The word empirical itself means facts collected after direct experiences and observations. The paper â€Å"Dialogue Concerning Natural Religion† by David Hume is portraying the beliefs and knowledge gathering based on empirical method. David believes that knowledge comes from evidential base, so whether the religion beliefs are right or wrong, and you can say rational or not. By applying empirical method technique, David has to analyze whether there are enough proofs and valid arguments regarding existence of God or it is just about a person born with a particular religion. Another benefit comes from empirical studies that you have to ask directly the related population of your research about the concerns of objectives. Empirical studies are basically divided into two main broad categories. They are Qualitative methods and Quantitative methods. Qualitative research is an analysis by interpretation of facts and information gathered from interviews and questionnaires filled in by the population sample. The analysis made is without the involvement of any number and quantifiable material or aspect. Qualitative research is based on directly interacting with the people and asking about the views and belief for specific object. Quantitative research on the other hand is totally based on the measurements of facts, relations significance, number involvements etc. the phenomenon and all the collected facts are gathered in the way that they can be measured and quantified. Checking in the strengths of empirical method in this paper let us discuss the methodology Hume adopted for the collection of religion beliefs facts. He did not ask if he could rationally prove that God exist. Rather all should come to the conclusions demonstrating God’s nature. For the sake, he described three characteristics of different point of views; Cleanthes, Demea and Philo. Interactions among the researchers and believers enabled the information to give fruitful and reliable results of topics. Quantitative methods are strongly beneficial for the discovery of facts related to measurable research like finance, economic integrations, and scientific facts. But this method cannot work efficiently in the research of human beliefs and views about a real truth. For this purpose of exploration about people thoughts and beliefs on universal truth direct interactions, interviews focus group discussions and arguments are best ways to analyze. This method is called Qualitative method as discussed above. Empirical studies give best results in the research of economic and finance related topics through quantitative methods. And political science, philosophies, universal truths etc tends to come out more beneficial through Qualitative methods. Understanding and gathering of knowledge comes from researching each fact and figure related to them. And research expertise comes from holding complete command on the methods of research e.g. metaphysical method of inquiry, empirical methods of inquiry etc. These techniques help a lot in

Bed Wetting in School Children Essay Example for Free

Bed Wetting in School Children Essay Bedwetting (also referred to as nocturnal enuresis) is the involuntary passing of urine during sleep after the age at which bladder control usually occurs. It can be an embarrassing, frustrating and distressing problem that affects millions of children. It is more common than most parents think. Many children are dry at night by the time they reach the age of 5 but others take longer to become dry. When children still wet the bed when they are 6 or older, parents usually start to become concerned that their child may have some kind of physical or emotional problem. Some decide not to stress about it and give it time; others will seek medical advice, take their child to counselling or use alternative therapies. Once children go to Primary School and become aware that other kids of their age are dry at night they become embarrassed about it. Some children avoid going to sleepovers and school camps because of the fear of other kids discovering their problem. Teenagers are usually even more distressed by the bedwetting and many worry the problem will never go away. It often has a significant impact on their self-esteem. I decided to choose Bowen Therapy for Bedwetting as the subject for my Research Project because I have always had a passion for working with children. As a mother of two daughters and having dealt with toilet training issues I have experienced how upsetting and frustrating bedwetting can be for a child and their family. As Bowen Therapy is a wonderful holistic technique to promote physical and emotional balance, it is an ideal way to help children gain control of this problem. This research task explores the different causes and methods of treatment of nocturnal enuresis. It also outlines the anatomy of the urinary system and the nerves and muscles involved in micturition to gain a better understanding of how Bowen Therapy addresses this condition. I evaluated the effectiveness of Bowen Therapy on nocturnal enuresis in combination with dietary modifications as recommended by Mr. Bowen. The therapeutic value of omega-3 fatty acids is also mentioned (which have been proven to be effective in treating nocturnal enuresis) and the benefits of Neuro-Developmental reflex integration exercises.

Dependency School of Development: Summary and Critique

Dependency School of Development: Summary and Critique In this essay I address the claim that the dependency school sees development from a Third World perspective.[1] I focus on two dependency theorists, Andrà © Gunder Frank and Fernando Henrique Cardoso, as a way to examine such a statement. First, I describe dependency theory in a historical context as well as in general terms, in order to clearly situate the school within Third World discourse. Second, I examine the specific theoretical characteristics of Frank’s theories, and some of the criticism of it and how they relate to Third World issues. Third, I discuss Cardoso’s scholarship in relation both to the dependency school and to Frank’s research by emphasizing his theoretical divergence from orthodox dependency theory. Next, I comparatively discuss Frank and Cardoso’s theories in relation to an overall discussion on dependency and development. In conclusion, I review the reasons why the dependency school incorporates a Third World perspective, particu larly a Latin American perspective. Throughout this essay I refer to ‘dependency theory’, yet I would like to point out, as Roxborough (1979) has stressed, that rather than viewing the notion of dependency as a â€Å"specific theory† or a â€Å"theory of dependency† it be seen as a paradigm (p.43).[2] This is because there are many competing theories and definitions of dependency as well as several historical intellectual shifts and revisions among dependency scholars (Hout, 1993). The dependency school of development is also variably referred to as the ‘structuralist’, ‘world economy’ and ‘underdevelopment’ schools (Bosch, 1997). It has its roots in theoretical debates discussing capitalism and Marxism (Gardner and Lewis 1996; Chilcote 1981; Roxborough, 1979; Frank, 1967). The earliest discussions emerging from the dependency school can be traced to the ECLA (Economic Commission of Latin America), established by the United Nations in 1948 whereby a radi cal group of scholars examined the inequities of North-South relations and trade. This enclave of scholars specifically focused on Latin American issues and the paradox of why these countries so rich in natural resources are so economically poor. The need for the ECLA forum arose from an academic and political reaction toward the inability of Latin American countries to halt the â€Å"imperialist siphoning-off of the surplus value produced by their working classes†, hence, the association of dependency theory with a Third World perspective (Johnson 1981, p. 58). The ECLA theorists argued that Latin American countries are subjected to an international system that manipulates and controls them from beyond their own borders (Staniland, 1985). These ideas, moreover, offered a critique of modernisation theories that view less developed countries in terms of an evolutionary process whereby industrialization and economic development are seen as stages that they must undergo in order to achieve higher incomes and living standards. In contrast, dependency theory views less developed countries as resulting from conditions generated by a broader global system of exploitation set within wider social and historical processes (Bilto n et al., 1996). The theoretical debates surrounding dependency theory hinge upon the central idea that it is pointless to study the development of Third World societies in isolation from more developed countries. Debates further the notion that western capitalism in the industrialized world is built upon its ability to dominate and control the resources of non-industrial less developed countries and must thus sustain its dominant position to advance its own interests. The historical basis for such domination is the significant accumulation of capital that occurred during colonization and the industrial revolution. The continuation of such domination transpires through neo-colonialism. As such, dependency theorists primarily focus on the political structures that shape the relationships between the First and Third World (Staniland, 1985). This main tenet of dependency theory is closely tied to what is widely refereed to as ‘world systems theory’, established by Immanual Wallerstein. In fact, ‘world systems theory’, is commonly viewed as an adaptation or extension of the dependency school (Chirot and Hall, 1982). Wallerstein (1974) views the world as an interrelated system, a world-economy, whereby each country is perceived in terms of its relationship to the whole. It is precisely through a world systems analysis that notions of ‘First† and ‘Third’ worlds have materialized as a way to portray the simultaneous differentiation and interdependency of distinct parts. Dependency theory suggests that the Third World â€Å"is not natural, but created through economic and political processes†(Gardner and Lewis 1996, p.17). Like dependency theory, ‘world systems theory’ is often criticized for being overly deterministic (Staniland, 1985). Two of the most prominent dependency theorists are Andrà © Gunder Frank and Fernando Henrique Cardoso. Frank and Cardoso are both ECLA scholars and associated with Latin American issues and the dependency school to the extent that they are often referred to as ‘dependistas’. Frank (1967) introduced the popular term ‘the development of underdevelopment’ and wrote specifically about how â€Å"the domestic, political and social structure of Chile was and still remains determined first and foremost by the fact and specific nature of its participation in the world capitalist system† (p.29). His work also attempted to address a major gap in the ECLA discussions: the role of class interests within Third World countries in creating cycles of dependency. To do this, Frank developed the notion of metropolis-satellite links whereby capitalism produces a developed center and its underdeveloped peripheries. He purported that the ties between metropolis and satell ite can also represent links between advanced capital cities and their hinterlands. This metaphorical binary aims to examine the relationships between industrialised and non-industrialised countries. Although revisionist dependency theorists now refer to these as core-periphery relationships, this metaphor still forms the basis for many contemporary critiques of global capitalism. According to this view, the peripheries supply cheap raw materials and labour to the core. In return, the core supplies them with obsolescent technologies, manufactured goods and debt. This results in peripheral economies being oriented toward the outside whereby resources flow toward the core and, in turn, continue to flow toward the more dominant economic interests of other cores. Capitalism is seen to necessitate the core-periphery division for the efficient allocation of resources in favour of dominant countries. . Despite, Frank’s intentional focus on class interests, he ignores questions of class formation and behaviour. In his analysis, the flow of resources between the divergent metropolis and satellite regions takes social classes as a given without specifically analysing their structures and roles in contributing to a system of domination. Hence, in Frank’s analysis, spatial relations are conflated with social class relations, a contentious point in criticisms of his work (Chilcote, 1981; Cardoso, 1972; Laclau, 1971). In other words, the shift of value from satellite to metropolis cannot always be viewed as an identical phenomenon to that of the exploitation of labour (Roxborough, 1979). Another point that provoked much commentary in Frank’s analysis of Latin American underdevelopment was his claim that Latin America has been a capitalist society ever since the sixteenth century. For Ernesto Laclau (1971), an Argentinian scholar, Frank had misread Marx’s definition of capitalism and was thus mistakenly reducing capitalism to a mere equation of exchange and enterprise omitting the equally important emphasis on modes of production. This was particularly important in regards to labour since, at that time, much labour in Latin America consisted of slavery and debt peonage as well as other pre-capitalist forms. Laclau does not question the premise that at the time of colonization, market economies became tied in with those of First World countries; his main point is that the participation of a country in a world economic system does not necessarily render it as being capitalistic. As such, he indicates that Frank confounds the production of commodities with the commoditization of labour, a criticism which led Frank to revise his work.[3] Fernando Henrique Cardoso, a Latin American sociologist who later served as the President of Brazil, draws ties between dependency theory and imperialism.[4] Using the work of Leninist theories, Cardoso (1972) makes parallels with the dependency school over their mutual use of the term ‘dependency’ and their shared observations about how imperialism furthers the capitalist agenda and necessitates economic domination over less developed countries. Cardoso’s analysis attempted to address those issues of social class that the dependency school had allegedly ignored. He looked at the social and economic as being inextricably tied together, stating, for instance, that â€Å"an economic class or group tries to establish through the social process a system of social relations that permits it to impose on the entire society a social form of production akin to its own interests† (ibid, p. 15). Cardoso went beyond the metropolis/satellite metaphor and the perceived asymmetry between First and Third Worlds by examining the political, economic and social links between the dominant local social classes within and between Third and First World countries (Cardoso and Faletto, 1979). For Cardoso, â€Å"political institutions at a given moment can only be fully understood in terms of the structures of domination because these express the class interests behind political organization† (ibid, p. 14). He thus envisioned the capitalist economy as growing toward an internationalization in which societies become divided into antagonistic classes. Cardoso’s delineation of class interests between and within countries departed from the more deterministic model offered by Frank, seeing dependency as varying by degree and thus allowing for a more unconstrained view of international relations. Furthermore, by placing dependency into situation-specific contexts, his position is a more relativist departure from that of Frank’s. Most importantly, Cardoso’s perspective is optimistic about the possibility that dependent relations can transform over time. In fact, Cardoso (1973) argues that in some contexts development and dependency can actually be compatible. This is a clear departure from Frank and other dependency theorists who are often labeled as having a stagnationist view toward development. Both Frank and Cardoso agree that exploitation from dominant states is a key operating factor in how regional economies develop but whereas Cardoso might focus on class interests, Frank will more broadly hold the forces of capitalism accountable (Bosch, 1997). In fact, Cardoso’s critics accuse him of not detailing the more general conditions and mechanisms by which global capitalism operates (Staniland, 1985). Whereas Frank is pessimistic about liberal and neo-liberal trade theory’s claims to create equality and more fairly distribute resources and the access to them, Cardoso is optimistic. Although Cardoso accepts the basic premise of dependency theory as describing third world countries as being conditioned by global agendas and constraints, he does not call for a socialist revolution, as does Frank, as a means to remedy these problems.[5] Yet Frank is also critical of his own former position that assumed that in order for Third World countries to achieve economic independence from the First World they could voluntary de-link themselves from broader economic systems thus controlling their own internal resources, such as raw materials and labour, to develop their own economies. Frank claims that â€Å"experience has shown it to be extremely difficult, if not impossible for voluntarist political action to de-link particular countries from the world economy† (Frank, 2002). Undoubtedly, as I discussed previously, the intellectual roots, vitality and application of dependency theorists have fostered around Third World issues and debates that, in turn, have greatly influenced development studies at large. I would make the case that even more specifically, dependency theory is also distinctively Latin American.[6] First, its origins emerge from a think tank focused on Latin America as a region. Second, its main proponents are Latin Americanists of which many are also Latin American nationals. Third, the application and analysis of the dependency school of thought has been on Latin American development. Fourth, its popularity among Latin American scholars and policymakers has made it an important intellectual school of social thought within Latin American academia and politics. Through Latin American intelligentsia, such as Cardoso, dependency theory has even entered mainstream Latin American politics. Overall, Latin Americanists have used the main argument s of dependency theory to stress how the structural climate of the world economy shapes Latin American economies. As such, through dependency theory, they have strongly influenced the international scholarship on development. In conclusion, the dependency school, unlike other development perspectives, distinctively represents a Third World view. The debates inspired by the dependency school have given voice to a Third World perspective, in terms of focus, point of view and representation. As I have shown, there are equally as many excellent expositions as there are criticisms of Frank and Cardoso’s studies and the dependency school at large (Smith 1981). What is significant is how these provocative and critical debates ultimately touch upon broader themes that, like the dependency school itself, address expansive global, economic, political and social issues. References: Bilton, Tony et al. (1996) Introductory Sociology, 3rd edition. London, Macmillan. Ahiakpor, James C.W. (1985) The success and failure of dependency theory: the experience of Ghana. International Organization, 39(3), 535-552. Bosch, Gerald R. (1997) Eric Williams and the moral rhetoric of dependency theory. Callaloo, 20(4), Special Issue: Eric Williams and Postcolonial Caribbean, p 817-827. Cardoso, Fernando Henrique (1972) Dependency and development in Latin America. New Left Review, 74,83-95. Cardoso, Fernando Henrique (1973) Associated dependent development: theoretical and practical implications.In: Alfred Stephen (ed) Authoritarian Brazil: Origins, Policies and Future. New Haven, Yale University Press, p.142-76. Cardoso, F. H. and Faletto, Enzo (1979) Dependency and Development in Latin America. Berkeley: Pergamon Press. Chilcote, Ronald H. (1981) Issues of Theory in Dependency and Marxism. Latin American Perspectives, 8 (3/4), dependency and Marxism. 3-16. Chirot, Daniel and Hall, Thomas D. (1982) World-System Theory. Annual Review of Sociology, 8, 81-106. Frank, Andrà © Gunder (1967) Capitalism and underdevelopment in Latin America: historical studies of Chile and Brazil. London, Monthly Review. Frank, Andrà © Gunder (1984) Critique and anti-critique: essays on dependence and reformism. New York, Praeger Publishers. Frank, Andrà © Gunder (2002) Interview. In: Practical Strategies For Social And Economic Development. Aurora online (Simmons, Tony). February 2002. Available from: http://aurora.icaap.org/gifs/frank.gif [Accessed July 7, 2005]. Gardner, Katy and Lewis, David (1996) Anthropology, development and the post-modern challenge. London, Pluto Press. Hout, Wil (1993) Capitalism and the Third World: development, dependence and world system. Aldershot, Edward Elgar. Johnson, Carlos. (1981) Dependency theory and the processes of capitalism and socialism. Latin American Perspectives, 8 (3/4), Dependency and Marxism, 55-81. Kleemeier, Lizz Lyle. (1978) Review: Empirical tests of dependency theory: a second critique of methodology by Vengroff, Richard. The Journal of Modern African Studies, 16 (4), 701-704. Laclau, Ernesto (1971) Feudalism and capitalism in Latin America. New Left Review, 67, 19-38. Roxborough, Ian (1979) Theories of Underdevelopment. London: Macmillan. Smith, Tony (1981) The logic of dependency theory revisited. International Organization, 35 (4) 755-761. Staniland, Martin (1985) What is political economy? A study of social theory and underdevelopment. New Haven: Yale University Press. Wallerstein, Immanuel (1974) The modern world system: capitalist agriculture and the origins of the European world economy in the sixteenth century. New York, Academic Press. 1 Footnotes [1] The analytical categories of First World, Second World, and Third World are used to make a distinction between the different levels of economic development among nations/states. [2] The dependency school is similarly also refereed to as a ‘perspective’ (Kleemeier 1978, 701). [3] Frank (1984) later incorporated Laclau’s criticisms, which strongly influenced the direction of his future work, particularly in his volumes on world capitalist history. [4] Cardoso also served as the President of Brazil from 1994 through 2002. [5] Frank has revised his former position that once assumed that â€Å"significant political change could free any people from these economic and historical determinants.† (Frank, 2002) [6] I am not implying that dependency theory is exclusively debated around Latin American issues, see for example Kleemeier (1978) and Ahiakpor (1985). Apocalypse Now: An Anti-War Message Apocalypse Now: An Anti-War Message The 1979 movie Apocalypse Now was created in an extremely deliberate and thought out fashion by Francis Ford Coppola. There is a purpose behind how he filmed and what he filmed. Each edit, angle, shot, sound, transition, and lighting technique was filmed in such a way in order to convey meaning. The cinematic tools that Coppola utilized in the making of Apocalypse Now encouraged the American public viewing the film to take an honest look at how warfare is really conducted. Like many other movies created about the Vietnam War, such as Platoon and Full Metal Jacket, Apocalypse Now has an anti-war message within it. This attitude is a shift in the way the American public had viewed war, since usually they were very patriotic and supportive. By making films that raise up issues regarding war, directors were taking advantage of the already troubled public and challenging them to look deeper and question the way in which they had previously viewed warfare and the preparation given to soldi ers for it. The film techniques allowed Coppola to condemn military recruiters as well as army officials who did not properly prepare and condition soldiers to withstand the psychological affects of warfare. His method of filming also displays a critique of politicians who mandate warfare for political expediency. In this paper, I will discuss how Coppola used cinematic tools strategically in his film Apocalypse Now to show warfare for what it truly is and the effect on soldiers that combat had in order to inspire society to re-evaluate and change its attitude towards war. Apocalypse Now is a film that follows Captain Benjamin Willard on his second tour in the Vietnam War. When the film begins, it finds Willard in a hotel room in Saigon, Vietnam waiting for his next mission. In this scene, Willard offers a vague picture of his first tour in Vietnam and expresses how desperate he is to return to action. In the following scene, Willard is sent for by army officials and given his next mission which is to locate and murder Colonel Walter E. Kurtz, an American green beret who went rogue, created his own army of native Vietnamese people and subsequently appointed himself as a god over them. To complete his mission, Willard is accompanied by four soldiers who do not know the purpose of his mission, as it is classified information. On their expedition to find Kurtz, Willard and the crew come across Lieutenant Colonel Kilgore, who commands them to take part in a brutal and merciless attack on a small Vietnamese village. As Willard and his crew continue on their journey upriver towards Kurtz, they attend a Playboy show, massacre a crew of Vietnamese fishermen, and fall under the surprise attack from natives on shore. When they finally reach Kurtzs camp, Willard is taken captive by Kurtz and forced to listen to Kurtzs philosophical concerns at length, for days. Upon being set free, Willard enters Kurtzs private rooms and fulfills his mission, finally killing Kurtz. When the natives realize that Kurtz has been killed, they bow to Willard and accept him as their new leader and god. However, Willard passively rejects the role of their leader by taking the remaining member of his crew, boarding their boat, and riding away from the native camp as the film ends. Within the film, there are various scenes that show the chaos, uncertainty and absurdity of warfare that often leave soldiers in a state of psychological trauma long after their time in combat. As a result of this story being told through the medium of film, Coppola is able to use cinematic tools he would otherwise not have had at his disposal. There are two particular scenes in which the tools he employs help to convey the significance of the scene with more impact. These two scenes are the opening scene of the movie and the scene known as Ride of the Valkyries. These scenes and the five cinematic elements employed in them, will be the focus of this paper. In the opening scene of the film, Coppola employs elaborate editing techniques in order to show the phycological damage that Willard has been suffering from since his first tour in Vietnam. Although the focus is obviously only on the character of Willard, Coppola means for this to be a display of what happens to the mind of any soldier after returning from combat, where their minds are in a state of psychological turmoil.   The scene shows a green, peaceful treeline in Vietnam and then shows it exploding in flames as numerous helicopters fly close by (Apocalypse Now, 0:01:10). The film then transitions from this image in a smooth fade away to Willard lying in his hotel room (0: 03: 55). As the transition continues, it shows Willard take a long drag from a cigarette as the ceiling fan above him rotates fast and loud. The fade in this scene is significant because of its smooth transition from one picture and place to another; the helicopters in the scene with the trees make an n ear identical sound to the ceiling fan and the propeller of the helicopter looks like the ceiling fans blades rotating in Willards room. The way Willards cigarette lights up has the fading image of exploding fiery trees in the background. The editing is magnificent. It is clear from the scene, that the explosions and helicopters are memories from Willards first tour in Vietnam. The images of the blown-up trees cut and edited into the images of Willards tortured face in the hotel room portray a man who is really struggling with what he has experienced. While most memories fade over time and details are forgotten, victims of Post Traumatic Stress Disorder often remember their traumatic experience vividly and the same way every time they think about it (Vees-Gulani 55). For many, it is not even that they are remembering but rather they are living in a continual presentà ¢Ã¢â€š ¬Ã‚ ¦ [and] an endless present (Vees-Gulani 55). The memories that Willard cannot escape from, from his first tour, are persistently intrud[ing] on him (Vees-Gulani 62).   For him, something as mundane as a ceiling fan materializes into a combat helicopter and the burning of a cigarette is an explosion. Often throughout the movie, it seems as if Willard is one of the only men still sound of mind, but the first scene with its masterful edits to Willards first tour flashbacks clue the viewer in on the fact that Willards PTSD made him bound in the timelessness of warfare (Vees-Gulani 89). For the viewer to fully appreciate the genius of Coppolas use of editing in this scene, one must recognize that PTSD is an illness that plagues the victim relentlessly and constantly. By displaying this scene and these ideas in one seamless transitional edit, Coppola is indicating to the viewers that soldiers who return from war may look physically unscathed, but that does not mean they are not haunted and harmed by their experiences in combat. Another technique utilized in this first scene is that of lighting. Coppola strategically uses it in order to set a certain mood and feel for the scene. As Willard lies on his bed, he looks at the ceiling fan, which is black and yet there is a slight flicker of light from the fan. It catches the viewers eye and helps to create a more ominous scene, really giving the viewer a feeling for what was happening within the scene. It is fascinating that something so small as a flicker of light can add so much insight to a scene and enrich ones overall understanding of a story. In a captivating interview with Apocalypse Nows production designer, Dean Tavoularis, Tavoularis described how the films cinematographer Vittorio Storaro purposely choreographed the lighting cues on many shots to add an extra level of significance to scenes and that the speck of light in the opening scene from the fan was one of such times (Gentry 96). He described how the flicker of light in this scene is like an irri tation, an insect, an element that gets across to the viewer and adds to the chaotic scene to help display the psychological trauma that Willard is dealing with.   The flicker lasts for hardly a second, but it was intentionally put in at that time to help further the story and its message. Attention grabbing, this cinematic tool is used to its fullest potential in this scene. The music in Apocalypse Now is also a cinematic technique that Coppola capitalizes on. Coppola deliberately chose the song This is the End to critique the sentiments preached by many of the benefits one receives when they serve in the army in order to ignore their societal duty to look after the wellbeing of veterans. Coppola is criticizing the way in which soldiers are prepared, or in from his standpoint under prepared, for war and how upon their return from combat, with their physical and mental scars, society neglects them. The song This is the End begins slow with pleasant guitar and a soft melody. The song fades out for a bit but then plays again as the scene transitions to Willard intoxicating himself in his hotel room (0:05:58). However, when the song fades back in, it sounds dramatically different. The guitar has picked up speed, the tempo is faster and the singer screams, Fuck! Fuck me!. As the songs intensity increases, the scene shows Willard strip naked, cut himself and c ry uncontrollably. Coppola used the feeling given off from the crazed music to increase the intensity of the scene.   He uses the music almost as a metaphor for a soldier in their war experience. The soldier starts off by being told the war will award them with lifelong skills, such as loyalty and respect. However, they are not equipped for the psychological and emotional suffering from being in combat, the effects of PTSD, or the high suicide rates amongst veterans. The music starts out slow and pleasant but they soon find out on their own that the music changes, it is not predictable, it can become violent. Using music as a cinematic tool in Apocalypse Now, Coppola presses Western societies to stop romanticising the idea of war. Towards the close of the scene, Willard is bleeding and crying on the floor of the hotel room (0:07:16), and the viewer can hear the song This is the End playing but cannot hear Willards crying. The silence of Willards cries is a message as well. The unheard cries of Willard can be seen as the unheard soldiers upon their return from war. They come back from combat scarred physically and mentally. Their minds cannot rest, they are never completely at ease and the constant suffering leads many to turn to destructive substances, like alcohol and drugs, just to escape from their own minds for a time. This is not a case of one veteran but rather a horrible trend that occurs to many, and it can be seen as a clear sign that they are calling out for help. Yet, it seems that Western society chooses to close their ears to their cries. The Music in the scene is used to send a message from Coppola that he condemns Western societies who promote war but deafen themselves against the cries of the s oldiers suffering, which they helped to create. Coppola is highlighting how there is a great need for honesty about what effect the army can have on ones life before soldiers are enlisted and how adequate resources are needed for their recovery when they return from combat. In the scene known as March of the Valkyries, Lieutenant Kilgore orders an air attack on a Vietnamese village. It is in this scene that Coppola uses the tool of camera shots and angles to showcase to the viewer the absurdity and violence that soldiers endure during warfare. It is clear from the contrasting shots that Coppola used that he wished viewers would re-evaluate their opinions on war and question politicians inclination to engage in war. Coppola uses close-up camera shots in order for the viewer to feel as if they are in the sequences in the March of the Valkyries scene. As the helicopters approach the village, the viewer is privy to a conversation between Lieutenant Kilgore and a soldier named Lance, an expert surfer, as they discuss the different types of surfboards they prefer (0:36:20-0:36:55). The absurdity and backwardness of this conversation at that time is dumbfounding. They are in a helicopter that is about to attack and kill an entire village of Vietnamese soldiers and innocent civilians and yet, the Lieutenant does not review the battle plan with his crew or tell them to reflect on what they are about to take part in. Rather then do any of these normal and expected things, he is instead choosing that particular time to talk about one of his favourite hobbies. The only people in the frame of the shot are Kilgore and Lance, from their shoulders up, making the viewer feel as if they are part of the conversation as well. This is a strategic tool use by Coppola to get his audience to understand the soldiers who have these mundane conversations at inappropriate times and how these interactions skew with the soldiers sense of morality. It becomes clear that the soldiers have a hard time dealing with the guilt of murdering entire villages when it is equated to regular past times by their officers. The contrast of what they are going to do in the scene and what they are discussing is made evident through the cameras close shots. It is another example , by Coppola, of how army officials do not prepare soldiers for warfare since they make it less serious and make the consequences less harsh with conversations such as the one Coppola zooms up on. Another example of a shots that Coppola uses to showcase the absurdity of war it close to the end of the March of the Valkyries attack, is when he shows two long shots. The first is of rockets and ammunition hitting the water, causing five enormous explosions of water to shoot up (0:44:55), and the second is of napalm bombs being dropped on the village, producing a huge fire (0:48:55). By zooming out on this shot, Coppola is showcasing the violence and devastation of war in all its totality as well as the beauty of nature. The blending of the beauty and the destruction enters the soldiers awareness, making them flinch and recoil in horror and at the same time exclaim, Its really exciting, man! (0:45:00). The contrast can add to soldiers mixed feelings about the war, morally and emotionally. Its exciting and incredible and its also terrible and monstrous. These long shots are used by Coppola to show that when you zoom out fighting for ones country seems brave and courageous but up clo se it can hurt the soldiers in ways that are ignored by society. The camera angles that are used in Apocalypse Now are also used by Coppola to critique war and its effects on soldiers. Kilgore and his helicopter unit land by the shore as the March of the Valkyrie battle ends. As they all try to take cover in a ditch, Kilgore stands above ground in the open and shouts orders. (0:46:02). The angle that the camera shoots Kilgore at is at level with the soldiers in the ditch, so it is as if the viewer is in the position of the soldier. He is shown to be glorious leader that none of them would disobey, even if his command seems insane such as when he says, If I say its safe to surf this beach, Captain, its safe to surf this beach! (0:47:10). During war, it is expected that soldiers will obey their commanding officers without question. There are times when this is absolutely necessary, however it can also lead to issues with trust. In an instance where a soldier witnesses his officer commanding a fellow soldier to do something that in turn leads to his death, the soldier may have issues trusting the judgement of his commanding officer. When officers in leadership positons, and by extension, the politicians who declare war, are given all knowing and godlike statuses among soldiers and society, it can create psychological trauma for soldiers and questions of faith within larger society. The camera angles used by Coppola are to put the viewer in a soldiers shoes and to understand that leaders should not be seen as all knowing and all powerful and that it is important to question their choices before accepting them. It is clear that Francis Ford Coppola used many cinematic techniques in Apocalypse Now in order to convey to society that they must re-evaluate their views on war and be more considerate of the soldiers who have been hurt physically and mentally by it. The way in which he cut and edited scenes showcase the trauma that continues to haunt soldiers even after they return from war. Lighting is also used as a technique to further this message. The use of sound in certain areas and not in others is employed to accuse society of turning a blind eye and a deaf ear to the veterans who do not receive proper rehabilitation upon their return. Another technique Coppola used was to zoom in or out on specific camera shots to display the absolute absurdity of war and the effects that has on soldiers. Lastly, Coppola utilized camera angles to encourage society to think for themselves and never trust a leader without first questioning their true intentions, especially in the context of war. These five cinematic elements help to tell the story of Apocalypse Now in a way that a novel never could, since it is not just a film with a captivating plot but rather a movie in which cinematic techniques force the viewers to reconsider some troubling societal issues. References Apocalypse Now. (1979) . Retrieved March 20, 2017, from https://solarmoviez.to/movie/apocalypse-now-6743/74126-8/watching.html Gentry, R. (2010, Winter-Spring). Dean Tavoularis. Post Script, 29(2), 93+. Retrieved from http://go.galegroup.com.ezproxy.library.yorku.ca/ps/i.do?p=EAIMsw=wu=yorku_mainv=2.1it=rid=GALE%7CA247223175asid=3fccc0d830aca85bdf6a33f51c16a1bf I found this source to be very helpful in my understanding of the movie Apocalypse Now since it is an interview that addresses not only the movie, but also some of the cinematic techniques used to create it. The interview covers a variety of topics about the film like plot, symbolism, character development and the tools used to showcase all of these ideas in the best possible way. Although I did not end up using many quotes from it, I found that it expanded my knowledge of the way in which the director and those who advised him chose to portray certain scenes. This source backed up the most essential of points for my essay, that everything Coppola did was deliberate and in order to draw the audiences attention to certain things. Vees-Gulani, Susanne. Diagnosing Billy Pilgrim: A Psychiatric Approach to Kurt Vonneguts Slaughterhouse-Five. Critique: Studies in Contemporary Fiction 44.2 (2003): 175-184. Retrieved from http://literature.proquest.com.ezproxy.library.yorku.ca/searchFulltext.do?id=R01664027divLevel=0area=abellforward=critref_ft I found this source to be incredibly useful on the topic of Post Traumatic Stress Disorder and Soldiers. The source is an analysis of an antiwar novel in which the author wrote about their own experiences in World War II. I found that many of the points that were made about this man and his novel also applied to the soldiers in the film Apocalypse Now. When discussing PTSD and how it feels for an individual, it really seemed to be in complete conjunction with the way Coppola portrayed Willard in the opening scene of the movie. This article helped me to see the techniques that Coppola was using were in order to show PTSD as realistically as possible.

Night :: essays research papers

Elie Wiesel's Night is a true account of what the holocaust did, not only to the Jews, but to humanity as well. People all over the world were devastated by this horrendous act, and there are still people today who have not overcome its effects. An example of the horrible acts of the Nazis that stands out occurs at the end of World War II, when Elie and the rest of the inmates at the Buna camp were being force to transfer to the Gleiwitz camp. The transfer was a long, tiring journey through bitter cold and heavy falling snow. The people were often forced to run during parts of the journey, and if a person was tired or injured he or she are executed. One image of this journey that will forever be in Elie's mind is when Rabbi Eliahou's son left the rabbi for dead so he could survive.The rabbi and his son were running together, but Rabbi Eliahou became tired and had to slow down. As the rabbi slowed down his pace his son continued to run, and pretended not to see that his father was slowing down. This incident forced Elie to think about what he would do in the same situation. Elie decided that no matter how weak his father became he would always be there for him, even if he would die for it.Throughout the novel Elie Wiesel shows the reader how the Nazis broke the spirits of the Jews. This caused Elie to lose his faith in God, as his time in the Nazi camps grew longer. The reader can see this in Elie's father 's confrontation with the gypsy. His father asked a gypsy where the lavatories were, but the gypsy did not even respond to Elie's father. Then the gypsy struck his father in the head, and knocked him down onto the floor. Elie watched the situation and realized that he was going to physically and mentally punished during his time at the camp, and his faith in God could not stop it from happening. Elie did nothing to the gypsy that struck his father although the thought did cross his mind. He decided that if he were to fight back at the gypsy the result would be physical harm to him.The incident that probably had the greatest effect on Elie and the other inmates was the hanging of the pipel.